How to Find Out If They Can Sell

No sales candidate is going to tell you that he doesn’t know how to sell, even when he doesn’t know how. That’s because he thinks he does know. So it’s up to you to figure out if he really does. I know that it sounds a bit corny to ask a sales candidate to sell…

Details

When to Interview the Sales Candidate’s Spouse

There are a couple of situations when it makes good sense to include an interview with a sales candidate’s spouse. The first situation is when you’re seriously considering hiring a salesperson from a competitor.  The salesperson may be playing you off against his current employer for a raise. Asking to include the spouse in the…

Details

Two Critical Tests for Sales Candidates (Part 1)

When hiring for a position as critical as sales, I’m always surprised that companies don’t take the time to test candidates better than they do. I recognize that the HR department is ill equipped to test salespeople beyond the standard personality or temperament assessment but, even then, most seem loath to use these tools. It’s…

Details

Hasty Hiring Decisions Can Be Costly

An article in the Harvard Business Review pointed out that 43% of hiring decisions are made within the first 4.8 minutes of the interview. Talk about the importance of a candidate creating a good first impression! If this is the case, why bother interviewing people for more than 5 minutes? The answer is because hasty…

Details

Beware of the Gabber When Hiring Salespeople

Every now and then I get a call from one of my consulting clients who is all excited because he thinks he’s found the ideal salesperson. “Brian,” he’ll tell me excitedly, “This guy is great with people. He’s a really good talker.” And I’ll respond with: “I’ve no doubt he’s a good talker, but can…

Details

Words and Phrases that Sell

To persuade, motivate and influence you need to use the right words in your presentation and your presentation materials. To maximize your impact, try adding these words the next time you have a presentation.

The Secret to Handling Objections

In my early years of selling, whenever I got an objection, my heart would sink, my stomach would go into turmoil, and my mind would shift into overdrive trying to figure out how to deal with it. All my early sales training and all the sales books I’d ever read made a big deal about…

Details

The Telephone — Sales Tool or Club

Often when I suggest to salespeople that they do some telephone selling, a panicky look comes over their faces and you’d think that I’d suggested they pick up a hot poker and put it to their ear! Part of this fear and disdain comes from exposure to extremely poor telemarketers who are blight on professional…

Details

Dealing With the Long-Distance Buyer

No, I’m not referring to a prospect that buys long-distance telephone services. This is about the buyer who is out of reach, the one you can’t contact directly because he or she is too distant. Sometimes this distance is due to geography — the key decision maker is located in some other city or country.…

Details

Predatory Pricing in a Competitive Market

During our recent TeleSeminar on Handling the (Dreaded) Price Objection, I was asked a really good question by one of the attendees — How do you handle situations where your main competitor is always undercutting you by 20 percent or more? It was a dynamite question and one that might be asked by many salespeople…

Details