Up To the Minute Tips For Posting to Facebook Pages

Recently, I’ve had the opportunity to hang out with an assortment of highly successful facebook page owners and administrators.  The include the manager of a popular band, two Fortune 500 Company Social Media Directors and the CEO of a firm that manages hundreds of high traffic-high profile pages.  Collectively, they’ve given me some good advice […]

The Cold Call Is Dead: Long Live the Social Hat Tip

Why do we use social media, be it personally or professionaly?  To be heard. This was my takeaway from the recent Edison Research survey, which indicated that 25% of Facebook users visit the network five times or more a day.  And when they visit, they pay more attention to interactions with their posts than the […]

How To Wrap Your Business Brain Around Social Media (Welcome To The User-Solution Economy)

“How can I keep up with social? Why should I care.” I have this conversation weekly with very smart people, who are still stumped by the social media phenom in our culture.  They feel a strong sense of urgency if they aren’t fishing in the social stream, but at the same time, it feels like […]

Momentum by Mistakes

Even a mistake may turn out to be the one thing necessary to a worthwhile achievement. – Henry Ford I came across some interesting statistics recently that underscored what could happen if 99% were good enough: 12 newborns will be given the wrong parents daily 2.5 million books will be shipped with wrong covers 315 […]

How leaders should use Twitter to enhance their personal brand, not detract from it

Can Twitter Damage Your Professional Brand? Oh, let me count the ways. First, let me say I’m not writing this as a social media “expert,” nor would I ever purport to be. I’m posting this blog as your average professional who uses social media tools as a way to enhance her business. I know there […]