How-Business-Is-Won_Brands-Are-Built

How Business Is Won & Brands Are Built

Whether you are a sales pro, marketing whiz or entrepreneur, business is a fierce compeition.  You’ll never win unless you understand the milestones that stand between the prospect stage and the finish line. Even the most impulsive purchases follow the mental path I’ll reveal in this post.  In fact, done right, businesses can elicit more…

Social-Capital…How-Important-Is-It

Social Capital…How Important Is It?

Think about a recent project, assignment or initiative you worked on over the past month. At some point you probably couldn’t find the information or resource you were looking for in the company knowledge database or on the internet so you picked up the phone, sent an email or got up and physically walked over…