The-Art-of-Articulation

The Art of Articulation

Remember when we would ponder our direction? Nowadays we have to do it all (and then some). There are products to learn, people to hire, alliances to form, markets to penetrate….and a whole lot of technology that is supposed to make things less complicated. Some times the path of least resistance beats the information highway. Does…

How-Business-Is-Won_Brands-Are-Built

How Business Is Won & Brands Are Built

Whether you are a sales pro, marketing whiz or entrepreneur, business is a fierce compeition.  You’ll never win unless you understand the milestones that stand between the prospect stage and the finish line. Even the most impulsive purchases follow the mental path I’ll reveal in this post.  In fact, done right, businesses can elicit more…