The-Art-of-Guiding-Expectations

The Art of Guiding Expectations

Surprise is a good thing when followed by the phrase, “Happy birthday!” Otherwise, it’s a negative emotion, and when it happens in a customer-provider relationship, it’s a source of dissatisfaction.  Regardless of what you sell or who you serve, your customer’s expectations need to be met for you to succeed (in their eyes). In fact,…