One-Employee-at-a-Time

One Employee at a Time

Back in the 90’s the Royal Bank of Canada had a series of TV commercials touting the theme, “Building a Better Bank, One Customer at a Time.” The message, as I recall, was that RBC treats each customer as a unique individual and strives to win them over, one-at-a-time. I frequently refer to this ad…

Traditionals_Boomers_X_and-Y-Are-People-Too

Traditionals, Boomers, X, and Y Are People Too

There is a debate raging as to whether all this talk about the different generations is evidence-based or mostly media-driven simplistic categorizing. A recent article in People & Strategy Journal reports on a thorough study done of the peer-reviewed literature on generational differences in two areas: Career Management and Organizational Loyalty Work-related Values and Attitudes

Fear-Sells-So-Sell-Fear

Fear Sells So Sell Fear

Any marketing person will tell you that sex sells. Well, I’m here to tell you that sex doesn’t sell; sex simply gets your attention. After your attention has been aroused, it’s one of the other two primary motivators, or dominant buying motives, that drives you to buy. Those two dominant buying motives are desire for…