The more I get to know people, the more I love my dog – Frederick the Great Writing in The Book of Business Anecdotes, Peter Hay shares a story that back in the 1950’s, marketing whiz Stanley Arnold was working at Young & Rubicam, where he was asked to come up with a marketing campaign…
Whether you are a sales pro, marketing whiz or entrepreneur, business is a fierce compeition. You’ll never win unless you understand the milestones that stand between the prospect stage and the finish line. Even the most impulsive purchases follow the mental path I’ll reveal in this post. In fact, done right, businesses can elicit more…